CEO
Neena Singh, Senior VP, Head Branch Banking (North), HDFC Bank Right now, on her table, you will find Jack Welsh’s Winning, Amartya Sen’s Identity and Violence; Bimal Jalan’s The Indian Economy and Undercover Economist by Cim Harford. She is reading them all. Well, she is also reading Bachchan’s Madhushala and keeps sprinkling couplets during our conversation. Neena Singh is the only female regional head in the HDFC Bank. A senior vice president, she has been in banking past 28 years. We stole some time out of her busy schedule to give us an insight into banking. What is the current scenario in the banking sector? The kind of banking that is gaining ground is retail branch banking. Because it is broad-based as a customer gets all kinds of products under one roof, it is being largely preferred. HDFC Bank is among companies with the lowest attrition rate. How do you manage that?Our objective is to become a world class bank. That can happen only when our efficiency level is very high, we