Accomodating the Indian Palette
When KFC opened an outlet in Chandigarh, it must have dreamt of cash registers ringing almost instantly; after all, Punjabis are known to relish their chicken. Unfortunately though, the outlet found it a wee bit hard to attract customers, owing to the very typical taste of American fast food. Eventually things — rather ingredients — had to be toned to suit the Punjabi palate and now if you go into the same branch located in the Sector 8 market, you will hardly find a place to sit. This is a case in point that in India we know our taste buds very well. A huge range of fast food coming from various countries has had to be adapted to suit us. Look at the innovative pizzas that are available right, left and centre. Pizza Hut recently came up with as many as 15 variants of the Italian dish where flavours were derived from regional preferences. The names of these offerings were as sumptuous as the dishes themselves. You got to pick between Chettinad Paneer, Nimbu Mirchi, Sev Pu...