Beautiful Inside Out


Shagufta Ahmed Jawed. and I got to know each other at the YWCA in New Delhi where both of us were learning the ropes of the world after being ushered out of our respective universities. A few years my senior Shagufta worked hard at increasing and improving her educational qualifications besides holding a full time job. I did not know it then but starting her own business was her dream and all her efforts were aimed in that direction.

She went on to establish herself in the field of commodity trading and after years of hard work and today is a name to reckon with. While she was at it, life gifted her two beautiful daughters and a son. She is raising them along side raising her 'first born' as she likes to call her business. Shagufta brings with her an old world charm and set of ethos that are becoming difficult to find in this fast paced world yet she believes in marching with the times and keeps herself updated on the technology front as well. She extends warmth and love to her employees whom she treats like an extension of her family. She organises parties and picnics for them and pampers them on their birthdays. She brings unmatched zeal to the table as she loves what she does and in her own words 'her work gives her an unmatched rush'. She works to ensure that it carries her stamp of finesse, grace and experience.

Shagufta Ahmed Jawed is as beautiful person inside out, just as lovely as her work!

This is an entry for the As Beautiful As You contest, by Tanishq and Women'sWeb.

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